The idea behind this project was to present a duck call service in noble manner. The gentleman calls should resemble to a trustworthy handcrafted service with the tradition. Therefore, logo design is in vintage sophisticated style to conveys the values mentioned before. There were several proposals of the logo, however, this version was selected to represents the brand. Further branding activities will be aimed towards digital and print application and probably for building an authentic brand recognized from the wide population of customers.